Iain Ferguson, Biographical

IAIN FERGUSON

Creative director and narrative strategist

Iain has managed creative teams at advertising and marketing agencies across the UK and North America. He established and sold his own database marketing agency in the UK before emigrating to Canada in 2006. In Canada, Iain has advised TSX 100 companies such as Brookfield, TC Energy, Keyera and Intact Insurance on content strategy and brand narrative.

He has created marketing journalism for the Canadian Centre for Advanced Leadership at the University of Calgary and ASPAC at River Green in Vancouver.

Iain is a writer who strives to simplify complex content without losing its meaning. As a creative director, he is fascinated by the social anthropology of storytelling and grand narratives.

Significant milestones, clients and projects

35+ years experience as a journalist, writer and creative director in the UK and North America
1991-2000 — Lead consultant to FTSE-100 financial services companies on product launches: Standard Life Insurance, Bank of Scotland, Scottish Widows Insurance (now Lloyds Bank Group)
2000-2006 — Data-led fundraising for major non-profits: British Heart Foundation, The Royal British Legion and Marie Curie Cancer Care
2006-2008 — US leisure branding narratives: Eagle Golf, Paul Gauguin Cruises, and Pacific Beachcomber Hotels in Polynesia
2009-current: Extensive multi-family real estate envisioning in Western Canada and the USA: ASPAC, Intrawest, Brookfield, Bosa Group, Anthem Properties, Wesgroup, Canada Lands Corporation and Qualex-Landmark
2010-2021: Player-centric brand reset for Vancouver Canucks with the Aquilini Group; sales team narratives for Atlanta Braves luxury ticketing program, including developing Chipper Jones Hot Corner Pub concept
2020: Collecting and editing Blackfoot history in English into a single resource for Blackfoot Crossing Visitor Centre, Alberta
2012-current — Extensive experience in energy sector on digital content and sustainability narratives: AltaLink, Enerflex, TC Energy, and Keyera
2012-current — Lead consultant on content strategy and brand narrative for Alberta Securities Commission, Alberta Health Services, SaskPower and Vertex Inc.